About CoachOS

Built by coaches.
For the gym.

We got tired of watching volunteer and club coaches burn nights on five apps just to run one youth basketball team. CoachOS ships a real browser dashboard today — roster, schedule, hub, Family hub for parents — and we publish what’s still on the roadmap so nothing is hidden behind marketing. Details in Docs.

Our mission

Give every youth basketball coach — rec, club, or school — tools that used to cost thousands per year.

The problem we saw

The slickest tools were built for college and pro hoops and priced like it. Meanwhile 10U parents live in text threads, 12U travel coaches live in Excel, and middle-school staffs juggle five different apps with zero time to teach help-side defense. Young players deserve organized programs too.

What we set out to build

One direction: schedules, staff comms, fee tracking, and wellness — sized for volunteer hours and club budgets. We’re rolling it out in phases instead of promising a big-bang launch; some workflows will stay in your existing parent or league tools until we ship their replacements.

Reality check

We’re not claiming CoachOS replaces every tool on day one

If marketing says “one platform, zero compromises” while the product is still growing, coaches lose trust. We’d rather you know the limits up front — then choose us because the hoops-specific pieces help your staff today, and the roadmap matches what you need next season.

What we believe

Our principles.

01

Coaches first, always

Every feature decision starts with a coach’s actual gym workflow — not what looks impressive in a demo. If it doesn’t save time or help kids improve, it doesn’t ship.

02

Accessible by design

Elite tools shouldn’t require an elite budget. We price for rec volunteers and club directors running 8U–14U rooms, not just prep factories.

03

One direction, shipped in slices

The end state is schedule, roster, and comms in one coherent workflow. Until we’re there, we’d rather pair sensibly with text and league apps than pretend parent messaging is solved when it isn’t.

04

Athletes own their data

Player performance data belongs to the player. We never sell it, never use it for advertising, and always make it exportable. Coaches and athletes stay in control.

05

Safety is non-negotiable

We design toward SafeSport-minded norms: no private coach-to-minor DMs in the product, staff-visible communication where it matters, and clear org accountability as features mature. Final compliance is always your org’s responsibility — we don’t claim certification we haven’t earned.

06

Ship and listen

We build in phases, get real coaches using it early, and let their feedback shape what comes next. The roadmap is a living document, not a marketing promise.

The team

Who's building this.

JM

Jordan Martinez

CEO & Co-founder

Former college assistant and AAU director. Spent years toggling between scheduling apps and payment threads for youth teams. Built CoachOS from the sideline up.

AK

Anika Kapoor

CTO & Co-founder

10 years in sports tech. Previously led platform engineering at a leading performance analytics company. Obsessed with low-latency data pipelines.

TP

Tyler Park

Head of Design

Designed sports software for five years before joining CoachOS. Believes youth hoops tools should feel as natural as calling out “ice” on a ball screen.

We're a small team and growing. See open roles →

Currently

In active development.
Phase 1 launching soon.

Create a free Starter account, run your season from the dashboard, and tell us what to build next.

Get started →